In H1 2026, Game Developers represented the largest share of sellers by subsector, accounting for 47% of transactions or 50 deals, reflecting buyers' continued appetite for proprietary intellectual property, experienced development teams, and live-service expertise. Gaming technology providers also saw a meaningful portion of activity with 39 deals representing 37% of the total as acquirers invested in backend infrastructure, user acquisition technologies, analytics platforms, and operational tools designed to improve efficiency across the gaming ecosystem. Publisher transactions remained comparatively limited at 16 transactions representing 15% of the total, suggesting that buyers currently favor operational capabilities and content ownership over distribution-led consolidation.